Bassenthwaite Lake
Bassenthwaite Lake is one of the largest of the Lake District at approximately 4 miles long and ¾ miles wide. Despite its size this long and narrow lake is very shallow, at its deepest point it reaches a depth of just 70 feet. The Lake is easily accessible with the A66 dual carriageway running along the western edge. The laybys are extremely popular for people wanting to take pictures and a spot of bird watching.

Coniston Water
Coniston is the third largest of the lakes and is approximately 5 miles long and ½ a mile wide. The lake is hugely popular with tourist due to its large expanse of water, which contains a number of tranquil islands, as well as the stunning scenery. The lake was famously the setting for the book Swallows and Amazons as well as the setting for Donald Campbell’s ill fated attempt to break the water speed record.

Derwentwater
Derwentwater is approximately 3 miles long and 1 mile wide making it the widest lake in the Lake District. The lake has a number of islands within, one of which contains Derwent Island House which is open to the public just 5 days a year. The huge Skiddaw overlooking the lake and the nearby market town of Keswick make Derwent one of the most popular lakes for visitors.

Ullswater
Ullswater is the second largest of all the lakes in the Lake District at approximately 9 miles long and ¾ of a mile wide. Regarded by many as the most beautiful of all the lakes, Ullswater often finds itself compared to lakes in Switzerland, such as Lucerne. This favourable comparison is thanks to the beautiful scenery with mountains to one side and green fields and woodland on the other. The lake is great for water sports, with canoeing, sailing and wind surfing particularly popular. There are also the more relaxing steamer boats that take you on a cruise of the lake.

Windermere
Windermere is the largest lake in the Lake District and is the largest in the whole of England at approximately 10.5 miles long and 1 mile wide. As well as being the largest of the lakes Windermere is also the most well known and has long been a very popular attraction for tourists. Many of the tourists who do visit end up taking part in at least one of the many on water activities available. These range from wake boarding, sailing and canoeing to a more sedate pleasure cruise.

About the Author
This article was written on behalf of Borrowdale Gates – one of the best Hotels in Keswick providing luxury base for your Lake District holiday.

Many who have stayed at the Best Western Castle Inn Hotel before, may already know that Bassenthwaite is home to The Lake District Osprey Project.

Bassenthwaite Lake, a key habitat for the ospreys, is a National Nature Reserve and a Special Area of Conservation owned and managed by the Lake District National Park Authority.

Each year these beautiful and rare birds return to nest and this Easter was made ‘eggstra’ special by the return of our male and female Osprey 2 weeks ago.  The female osprey laid her first egg of 2009 at the nest near Bassenthwaite Lake on Thursday 16th April.  The female bird is now incubating the egg and it is hoped that further eggs will be laid in the coming days.  Ospreys normally lay a clutch of three eggs.  Incubation is carried out mainly by the female and takes between 34-40 days.

Peter Wells, General Manager of The Castle Inn Hotel Keswick said: Staff at the hotel are very ‘eggcited’ that the first egg has been laid.  We are hopeful that there will be more eggs and that the clutch will hatch in time for our Spring Bank holiday visitors in May.
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Hotels are having to think even more creatively in order to entice guests in these tough times. With so many Lake District hotels offering discounted rates, which one do you choose? A clever marketing department should be looking at quirky offers or adding value which is something that many tourism businesses are heading towards these days. In 2008, the high quality 3 and 4 star Keswick hotels reported a good year and it is thought that the added value received from such establishments was one of the leading factors.

Of course, it isn’t just leisure guests that need to be lured. With businesses cutting staff and budgets, the business guest is just as important to target. Cumbria is an excellent stop off for business guests from the south on their way to Scotland. Another market is conferencing. Conferencing facilities and packages are offered in most of the larger hotels Lake District now. With most conferences held on week days, it is an excellent market to target. Creative marketing campaigns are springing up such as the Best Western ‘message focussed menu options’ where bread and water is an option if a team has recorded poor performance. This is an eye catching campaign but which saves the business money but helps to improve the performance of their team as the same time.
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